Assetting
Engineering and infrastructure
Phase 1 prototype delivered, custom build under way
Asset management for engineering teams, from the domain up to a working prototype
Assetting tracks infrastructure across its whole life, from planning through to disposal, and forecasts what it will cost to keep or replace decades out. We started at the domain and the name, built the brand, the launch site, and the social presence, then spent the discovery on the frustrations the existing tools cause before building the prototype and the custom system now under way.
assetting.comPhase 1
Working prototype delivered, with the custom build now under way
5
Lifecycle stages tracked, from planning through to disposal
25 yr
The longest forecast horizon the reporting was built for
Zero
Lock-in: the full asset catalogue exports to Excel on demand
The challenge
Enterprise asset management software is a crowded category and almost all of it fails the same way: it is powerful, it is expensive, and the field team never opens it. So the register drifts out of date, the office works from a spreadsheet that is quietly the real system, and capital planning turns into a guess about which pumps or vehicles or plants are about to fail. The brief was to replace that with something an engineering firm would actually use, which ruled out the usual answer of adding features. It also started from nothing: no domain, no name, no brand, no audience, and a client who needed to be running a business rather than learning what any of that involved.
What we did
We took the whole setup off the client's desk first: registering assetting.com, standing up business email and the accounts, settling the name (asset plus setting), designing the identity, and putting up a launch site that could gather a waitlist while the product was still being built. That done, discovery went to the frustrations rather than the feature list, which is where the shape of the thing came from: an asset moves through five stages, planning, acquisition, operation, maintenance, and disposal, and almost every question a firm actually asks is really a question about where its assets sit on that path and what the next stage will cost. We built the prototype around that model and against a rule we kept coming back to: simple views anyone can use within minutes, nothing over-engineered, and no lock-in, with the entire catalogue exportable to Excel whenever the client wants it.
The result
The brand, the domain, and the launch site are live at assetting.com and gathering early access signups. Phase one, the working prototype, is delivered and in front of real users: bulk onboarding from an existing spreadsheet, field-ready logs the frontline can update from site, repair against replacement curves for capital planning, and lifecycle reporting out to twenty-five years. The custom build for the client's own organisation is the work now under way. As on every engagement, the domain, the repositories, and the intellectual property are theirs.
Every piece of it, stage by stage.
- 01
Domain and first setup
Registering assetting.com, DNS, business email, and the accounts a company needs before it has a product. The work nobody wants to own, done first so nothing later had to be unpicked.
- 02
Name and identity
Settling on Assetting, asset plus setting, and building the mark and the visual language around it. A name that says what the tool does is worth more to a small company than a clever one nobody can spell.
- 03
Social presence
Claiming the handles and standing the channels up consistently, so the brand exists in the places a prospective customer checks before they trust a new tool.
- 04
Launch site and waitlist
The public site: the proposition stated plainly, and an early access form that starts building an audience while the product is still being built rather than after it.
- 05
Discovery on the real problem
Time spent on where asset management currently hurts: registers that go stale, field teams locked out of the system, and emergency breakdowns that were predictable. The prototype was scoped from that, not from a feature comparison.
- 06
The lifecycle model
Modelling an asset across planning, acquisition, operation, maintenance, and disposal, so a dashboard can answer where everything stands at a glance instead of requiring a report to be run.
- 07
Working prototype
Phase one: bulk onboarding from an existing spreadsheet, field logs the frontline can update on site, and views deliberately kept to simple create, read, update, delete, so the tool is usable in minutes rather than after training.
- 08
Reporting and forecasting
Repair against replacement curves per asset for capital planning, and lifecycle reports out to five, ten, and twenty-five years, with the whole catalogue exportable to Excel on demand.
- 09
The custom build, under way
Phase two: the system shaped around how the client's own organisation actually works, building on a prototype that has already been tested against the way they work rather than the way a vendor assumed.
Scope of the engagement
- Domain and first setup
- Name and identity
- Social presence
- Launch site and waitlist
- Discovery
- Working prototype
- Custom software build
- Reporting and forecasting
- Import and export
Wherever you’re starting from, let’s figure out the next step.
Tell us what you’re building. We’ll tell you honestly whether we’re the right team for it.